AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in Oceania Q4 2021
Explore the performance of the top 5 fashion games on iOS in Oceania during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the fashion game category on iOS in Oceania saw significant activity. Here’s a detailed look at the performance of the top 5 fashion games, based on Sensor Tower data.
Project Makeover, published by Magic Tavern, Inc., experienced a consistent decline in weekly revenue from $106K at the start of the quarter to $64K by the end of November, before recovering to $77K in the final week of December. Weekly downloads followed a similar trend, starting at 18.4K and dipping to 9.9K in early November, then rising to 16.3K by the end of December. Active users fluctuated mildly, ending the quarter with a slight increase from 96.5K to 94.7K.
Covet Fashion: Dress Up Game, by Crowdstar LLC, showed varied revenue patterns. Weekly revenue peaked at $26.8K in early November but ended the quarter at $16.9K. Downloads were relatively low but saw a notable increase in December, peaking at 2.1K in the week of December 20. Active users remained steady, with a slight increase from 7.2K to 7K over the quarter.
RuPaul's Drag Race Superstar, launched by Eastside Games, had a promising start, with revenue growing from $7K to $16.5K in late November, stabilizing around $13K towards the end of December. Downloads started strong at 5.3K, gradually decreasing to 1.5K by the end of the quarter. Active users peaked at 8.9K in early November and declined to 5.8K by the end of December.
Pocket Styler: Fashion Stars, from Nordcurrent UAB, saw revenue peak at $11.2K in mid-November, ending the quarter at $9.7K. Downloads fluctuated, peaking at 7.4K in mid-October and closing the quarter at 4.1K. Active users showed a peak of 13.2K in early November, ending the quarter at 9.7K.
Shining Nikki-Fashion Makeover, by Paper Games, had a varied performance in revenue, peaking at $10.2K in early November and ending at $3.7K in the last week of December. Downloads were steady, with a slight peak at 1.2K in mid-November. Active users saw a minor decrease from 3.6K to 3.1K over the quarter.
These insights, drawn from Sensor Tower data, highlight the dynamic nature of the fashion game category on iOS in Oceania. For more detailed analysis and insights, visit Sensor Tower.
